In the new beach swimwear collection features bright colors, with patterns and without a multi-colored stripes, with drawings and monochrome models. The collection contains mini-shorts with a combination of denim with a comfortable cotton T-shirts and tops and extremely comfortable lightweight beach dresses, and tunics, shirts, shorts and even a hat. Persons have a collection model Daria Verbova, Erin Wasson, Lara Stone and Sasha Pivovarova, and the creation of a carefree summer air campaign for H & M was engaged in a famous photographer Patrick Demarchelier.
